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Short circuiting product-market fit

with

ITERATE

What if you could validate your digital product idea - without a single line of code? Iterate Demo makes it possible to find product-market fit, all from Figma.

WHEN

2022-2023

WITH

ITERATE Dan Krister Holst Kjersti Corneliussen

ROLE

Concept developer Product designer Branding

Credit:

Iterate / Henrik Kristiansen

The challenge

ITERATE is a startup incubator with no short list of ideas. However, finding funding and time to test all the ideas is difficult, and whilst working on Hjærnelæring and Byks, me and my colleagues asked ourselves - how can we test ideas even faster? And, even better, how can we measure what works, and even get paid for the idea - without having to code?

The solution

We made a hack on top of Figma that enabled us to "publish" and app, record clicks and inputs, and even connected the app to a payment provider. The service was called ITERATE Demo, and made it possible for Byks, Hjærnelæring and many other startups to find product-market fit with less time and risk.